Revolutionizing Buttcare for the Modern Era

Buttcare is.... HEALTHCARE. SKINCARE. BEAUTY. SELF-CARE.

Launching January 2025, Beam is setting out to break the taboo and normalize the conversation around one of the most important—yet often neglected—areas of the body: your butt. At Beam, we believe butts deserve the same level of care and attention given to your face or any other body part. 

Butt Issues Are More Common Than You Think

From hemorrhoids at pregnancy or menopause to hormonal butt acne a.k.a "buttne" (yep, it’s real!), 70% of people experience some form of butt-related issue. And yet traditional personal care brands ignore these extremely common problems. Beam is committed to providing clean, effective, and thoughtfully formulated products specifically for buttcare, so you can confidently care for your skin without compromise.

The Beam Difference: Clean, Effective, and Modern Buttcare Solutions

Unfortunately, heritage buttcare brands are packed with harsh chemicals, with marketing that contributes to the stigma and shame around butt-related concerns. At Beam, we’re offering solutions that use FDA-approved medicinals for the highest levels of efficacy while combining them with clean beauty ingredients for a better feel and a hypoallergenic beauty-grade type experience. Our plant-derived formulas are free from parabens, phthalates, and sulfates, ensuring your skin gets the love and care it deserves without the hidden ingredient no-no’s still used by today’s old-guard brands. Formulated by industry-leading skincare chemists, packaged smart and beautifully in beauty-type forms, and focused on maximum relief, Beam offers clean and highest-quality solutions so you can always feel good about what you put on your skin.

Beam isn’t just another buttcare brand—it’s a movement to modernize a category that’s been underserved for far too long. Our mission is simple: to normalize and reimagine buttcare by offering a full spectrum of safe and effective products, created for every body. Because at Beam, we know that when you take care of your butt, you’re taking care of yourself.

Join us as we define buttcare and elevate your self-care routine with Beam—because a healthy butt is a beautiful butt.