By Vanessa Holfert

Beam Featured in Beauty Independent: How GLP-1 Users Are Transforming Beauty & Wellness, including buttcare.

We were honored to be featured in the Beauty Independent  article by Claire McCormack, exploring how GLP-1 users are reshaping beauty and wellness routines. This eye-opening piece highlights the evolving needs of those using GLP-1 medications, from changes in skincare and fragrance preferences, to the necessity of innovative solutions for digestive-related concerns, including buttcare.

With 50% of the population under 50 already suffering from hemorrhoids, and now more recently with 1 in 8 Americans using GLP-1s known to increase issues with hemorrhoids, buttcare is more important than ever. Too often, topics like hemorrhoids, backside irritation, and digestive discomfort are ignored, leaving people without the solutions they need to feel their best. Beam is committed to normalizing conversations around buttcare, providing effective, thoughtfully designed products to support common issues.

Co-founder Mat Franken shares insights on how Beam’s The Hole Mask, a first-of-its-kind soothing sheet mask for the peri-anus, infused with vitamin E and aloe, offers relief for GLP-1 users experiencing digestive-related skin issues. With a full-spectrum buttcare treatment lineup available now on Amazon, Beam is leading the charge in redefining personal care without shame or stigma.

We highly recommend reading the full article, 5 Beauty And Wellness Opportunities Ozempic Is Opening Up for an in-depth look at this growing wellness shift.

#personalcare #selfcare #wellbeing